From TikTok To Tackle: Building Outdoor Brands | Brock Miller
Description
We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession.
• leaving corporate advertising for entrepreneurship
• learning Facebook ads and testing creatives
• Meta AI optimization and simplified campaign structures
• boosted posts vs Ads Manager for real outcomes
• starting budgets, scaling rules, break-even thinking
• customer service as retention and moat
• email list building and platform risk management
• Topwater Co. relaunch and Zook Fishing Co. growth
• TikTok affiliate boom, pay-to-play shift, Amazon pivot
• how to earn brand partnerships the right way
• consistency on camera and overcoming fear
• offshore tuna and swordfish, rigs, and overnight trips
Companies we LOVE | Ways to Support the Podcast ↓
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