We sit down with Tucker Brown, a 6th generation rancher from Texas, to discuss his unique perspective on modern farming and ranching. Tucker shares insights on "The Yellowstone Effect" – the growing fascination with cowboy culture – and how it’s influencing the next generation of ranchers. He also explains his concept of "edutainment," blending education and entertainment in his viral social media content. 

Tucker dives deep into the struggles of today’s farmers and ranchers, touching on the challenges of a down year, the growing power of corporations and foreign entities buying up American land, and the impact of new technologies like facial recognition in cattle. Plus, we debate the rise of direct-to-consumer meat products and what it means for both ranchers and consumers. 

Join us for this impactful conversation on the future of agriculture, the impact of media, and the changing landscape of the industry. 

• (0:00 ) - Welcome Tucker Brown!
• (1:49 ) - Shining a Light on Agriculture
• (3:45 ) - The Yellowstone Effect
• (6:02 ) - "Edutainment" and NOT Winkin' at a Girl in the Dark
• (10:53 ) - The Power of Marketing through Social Media
• (15:33 ) - "Q&A" Presented by Ag-Gear
• (25:10 ) - Main Adversity Issues Facing Farmers and Ranchers
• (26:49 ) - Why Does Mainstream Media NOT Discuss Agriculture?
• (30:10 ) - Losing 1,000s of Acres of Farmland DAILY
• (31:57 ) - Facial Recognition in Cattle?!
• (34:15 ) - HOT TAKE! Direct-to-Consumer Marketing Won't Have Big Impact
• (36:30 ) - What's Next for Tucker Brown?

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