From Wrinkles to Riches: The Founders of 'Nori' On Inventing a Fashion Emergency Game Changer
Update: 2025-05-10
Description
It's a universal experience: running late for work and getting dressed in a hurry only to realize the button-up you threw on is wrinkled beyond repair.
When there isn't enough time to pull out the ironing board or the steamer, the solution is oftentimes just accepting defeat. However, the founders of Nori are changing that with their new, handheld steam iron — that requires no board, fits in a suitcase, and cuts ironing time in half.
Liz sits down with Annabel Love and Courtney Toll to hear the story behind how they went from entry level corporate careers in New York City to becoming the founders of a rapidly growing company.
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