DiscoverBusiness Class Lounge by SearchPilot, hosted by Will CritchlowFrom evading Matt Cutts to being effective in the corporate world with Todd "Oilman" Friesen
From evading Matt Cutts to being effective in the corporate world with Todd "Oilman" Friesen

From evading Matt Cutts to being effective in the corporate world with Todd "Oilman" Friesen

Update: 2024-12-12
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Will Critchlow interviews Todd "Oilman" Friesen - ex-Salesforce and Vimeo SEO expert.


I’m joined today by Todd Friesen who OG SEOs will know as Oilman. He was already a huge name in the nascent industry when I got started “some time ago” and we first met at an SMX West conference in 2006 or 2007. The reason I’m particularly excited to talk to Todd is because he’s the best example I know of someone who started his career in the churn and burn world of darker-hat SEO, and then made a journey via agency life and director-level in-house roles to one of those relatively-rare VP of SEO positions. 


This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.


The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.


If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.


You can email us at podcast@searchpilot.com to discuss anything you hear on the show.


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From evading Matt Cutts to being effective in the corporate world with Todd "Oilman" Friesen

From evading Matt Cutts to being effective in the corporate world with Todd "Oilman" Friesen