From setbacks to a sleepwear empire: Peter Alexander on building a global brand
Update: 2025-09-18
Description
On this episode of Talking Shop we are joined by Peter Alexander, the “Pyjama King” and founder of the iconic eponymous sleepwear brand. Peter shares his journey from early challenges and unexpected setbacks to building a playful, global retail empire. We discuss how he turned obstacles into opportunities, the importance of brand identity, what makes the UK retail market attractive, and how he continues to keep the brand relevant across generations.
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