From cooking in a mosque kitchen to running 11 successful locations, Amin Ebrahimi’s story is one of grit, failure, community — and insane growth. Today, Shahs of Kabob (SOK) is a Miami staple with new locations on the way, a Puerto Rico expansion, and a fine-dining concept in development.Amin opens up about scaling a restaurant brand, firing employees, dealing with reviews, franchising opportunities, and the moment food bloggers created lines out the door. A must-watch for anyone who loves food, business, or comeback stories.Manny Alfonso:Instagram: https://www.instagram.com/mannyalfonso8/Kiko Suarez:Instagram: https://www.instagram.com/querikoconkiko/Eduardo Moya:Instagram: https://www.instagram.com/mr_moya/Follow Us! - A Day in Miami:Instagram: https://www.instagram.com/adayinmiami/Listen on Spotify:https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID________________________Produced by: Ben SchwedeInstagram: https://www.instagram.com/benthecreatorrr/0:00 Intro1:19 About Amin3:26 Halal Meat4:30 Menu6:31 Salad8:17 Starting in South Miami11:53 Word of Mouth12:50 Opportunities for Franchising13:53 From Unprofitability to 11 Location in 7 Years16:20 Failed Asian Restaurant18:28 3 Upcoming Locations19:37 Opening in Puerto Rico22:47 Working with Family24:00 Mentality Behind Scaling25:47 Foodies That Created Lines Out the Door27:48 Relationship with Jeff from Apocalypse29:52 Secret Behind the Tenderness of the Chicken31:58 Tipping33:10 Fine Dining Concept Coming Soon?34:22 What Would He Do Differently 35:46 Rebranding to SOK36:11 Google Reviews37:20 Firing Employees38:37 Top 3 Restaurants42:43 BrandsMart Story and Wishlist45:09 Outro