Fryderyk Szydlowski (Embargo): The secrets to low churn
Update: 2023-07-28
Description
Fryderyk Szydlowski is the co-founder and CMO of Embargo, the UK's number one CRM and loyalty platform for hospitality businesses. The company launched in 2017 and has since grown to over 1,000 coffee shops, restaurants, bakeries, and QSRs. In this episode, Fryderyk shares all the strategies and tactics behind Embargo's exceptionally low churn rate.
00:00 What is Embargo
08:17 Working with underserved businesses
12:15 Your users are your product advisors
14:50 Focusing on a specific segment
24:20 Why Embargo has succeeded where others failed
32:20 Expectations settings in the sales process
36:27 Help your customer succeed
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