This week, on the Fitness + Technology podcast, Bryan O’Rourke shares his recording of his recent SIBEC webinar on 12 key trends for 2025 in the global fitness industry. This presentation covers trends for suppliers, gym and health club operators, and others in the global fitness industry. From M&A and finance, to digital fitness, GLP1's, Micro and Macro trends, Bryan covers a wide range of subjects about the future of fitness across every spectrum in the industry.

One Powerful Quote:

“Ideas are great, but execution and prioritization is the secret stuff that actually results in outcomes given a set of ideas.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:17 : Bryan begins by talking about the landscape and understanding near-term and long-term trends. 

9:01 : Bryan talks about emerging programming and strength training.

11:04 : Bryan talks about GLP1 longevity and health.

12:57 : Bryan talks about authentic experiences or anti-badtech.

14:55 : Bryan talks about human capital struggles.

16:27 : Bryan talks about digital fitness for actively practicing self-care.

19:39 : Bryan talks about finance and M&A.

21:13 : Bryan talks about AI myths and inflated expectations.

23:25 : Bryan talks about personalization at scale.

24:07 : Bryan talks about self service solutions. 

25:19 : Bryan talks about cost of hesitations. 

26:07 : Bryan talks about the impatience economy. 

26:58 : Bryan talks about marketing success.

28:57 : Bryan speaks on the micro convergence of five key trends in 2025.

Bullet List of Resources:

https://www.slideshare.net/slideshow/future-of-fitness-2025-bryan-k-o-rourke-pdf/273973112

https://www.sibecevents.com/

Guest Contact Information:

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163