The future of hospitality in EMEAI is being shaped by powerful shifts in guest expectations, technology, sustainability, and value-driven travel. Swiss-Belhotel International is proud to be at the forefront of these changes with a diverse portfolio and people-first philosophy.1. AI and Big Data are transforming hotel operations, enabling us to predict guest needs even before arrival. But we firmly believe technology should enhance human engagement, not replace it.2. Sustainability is no longer optional. Guests are making conscious choices, seeking hotels aligned with their values. From green certifications to responsible sourcing, we are building a more sustainable hospitality model.3. Mid-scale and hybrid hotels are on the rise, especially in emerging markets. Today’s travellers want affordability without compromising quality, and lifestyle-driven mid-scale brands are meeting this need.4. Purpose-led travel is redefining value. Guests are looking for authentic experiences that reflect local culture, wellness, and social impact.What trends do you think will shape our industry next? Let’s continue the conversation.#HospitalityTrends #SwissBelhotelInternational #Sustainability #MidScaleHotels #AIinHospitality #BigData #GuestExperience #HotelLeadership #LaurentVoivenel #EMEAI #FutureofHospitality