GAME CHANGER #02 | Dr. Stella Clarke: Changing Colors, Changing the Game | BMW Podcast
Description
Have you ever had that one idea that made you think, "This is it"?
In 2022, the BMW iX Flow, the world’s first color-changing car, captured global attention. Like every groundbreaking innovation, it all started with an idea.
This episode’s game changer is Dr. Stella Clarke. With a background in mechanical engineering from Australia, the USA, and Munich, Clarke has been a development engineer at BMW since 2007. It was her vision to apply E Ink technology—familiar from e-readers—to revolutionize how vehicles can change their color.
Check out this episode to hear how Dr. Clarke implemented her groundbreaking idea.
(00:00 ) Introduction
(02:59 ) What is your definition of a “game changer”?
(03:42 ) The creative process
(06:40 ) The difference between hearing an idea and actually holding it in your hands
(07:51 ) From idea to product - How does the process work?
(17:40 ) What have been the game-changing moments in your life?
(20:30 ) How can you dare?
Find out more about our host Charlie Martin.
United States
