Annelise Osborne is Chief Business Officer at Kadena, a Layer 1, POW blockchain where she is focused on upgrading finance. Annelise has 20 years of experience in traditional finance and seven years in digital assets. She is a thought leader, board advisor, university lecturer and author. Her book, From Hoodies to Suits: Innovating Digital Assets in Traditional Finance, hit shelves in June. Annelise holds an MBA from Columbia Business School and a BA in Economics from The College of William and Mary.

Discussed in this Episode:

• The impact of cryptocurrency market fluctuations on the adoption of blockchain technology.
• How digital assets and blockchain are upgrading finance and why it matters for businesses.
• The changing demographics and demands of Millennial and Gen Z investors.
• The potential for blockchain to revolutionize the future of work and compensation.
• Advice for transitioning from traditional finance or software to a career in Web3.
• The importance of community building and learning from others in the blockchain space.

Highlights:
[3:47 ] – Annelise explains the relationship between blockchain technology and cryptocurrencies.
[11:10 ] – The archaic nature of traditional finance and the need for modernization.
[18:01 ] – How companies can generate revenue and find opportunities in the Web3 space.
[26:02 ] – The main themes of her book "From Hoodies to Suits." 
[31:49 ] – The potential for blockchain to democratize access to venture investing.[41:49 ] – How millennials invest differently and the future of fractionalized investments. 
[44:11 ] – Blockchain's ability to trace data and enable real-time performance-based compensation. 
[51:17 ] – One thing revenue leaders believe to be true that Annelise thinks is bull$***
[52:27 ] – One thing that is working for Annelise in go-to-market right now.

Guest Speaker Links (Annelise Osborne):
LinkedIn: https://www.linkedin.com/in/annelise-osborne-7611176/
Book: From Hoodies to Suits: Innovating Digital Assets in Traditional Finance

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund.
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