DiscoverGTM Disrupted with Mike SmartCPO Success In the Go-to-Market Era
CPO Success In the Go-to-Market Era

CPO Success In the Go-to-Market Era

Update: 2023-09-12


GTM Disrupted host Mike Smart sits with Jason Vander Meer a serial CPO in the B2B SaaS industry. Jason shares his views on how the CPO role has changed in recent years and what it takes to succeed in the job.

Jason’s insights and best practices come from nearly 20 years of experience in a variety of product leadership roles including CPO for several midmarket B2B software companies. He shares a perspective that is grounded in aligning product strategy with business direction. His approach is based on building and executing product strategies with limited resources that prioritize and maximize growth.

Key learnings from this podcast include:

 Implement a 3-pillar framework

 Master the Art of Managing Expectations

 Build a Strong Team for Scale

 Embrace Fire Prevention over Firefighting

The go-to-market mindset of a modern CPO is more than just signal noise. Tune in to this episode to find out how to unlock the value of your existing product management organization and succeed as a product management executive. Mike and Jason explore how the macro climate has influenced a shift in the CPO role and what may be next.

Jason’s Bio:

Jason has served in product leadership roles in various industries the last 18 years with a key focus on building, refining, and successfully implementing GTM strategies as part of M&A integrations, product consolidations, and new product launches. With a core focus on driving revenue growth, cost efficiency, and customer satisfaction, Jason has helped companies from wide range of industries grow and achieve these successes, from finance at SS&C Eze, legal at Litera, now CPO at GoCanvas supporting companies in the trades digitizing their operations.

To Learn more about Jason to go --

Download from Google Play
Download from App Store








Sleep Timer


End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

CPO Success In the Go-to-Market Era

CPO Success In the Go-to-Market Era

Mr. Thrive Media