Game Localization Success Story: Quadrupled Sales in South Korea
Update: 2023-03-30
Description
Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean.
EJ spoke to Richard Grisham, past COO of Out of the Park and current Director of Business Development at Com2Us — a Korean development company that acquired Out of the Park in 2020.
Stream their conversation below for insights into:
- How to successfully roll out a localized version of a game
- Running “micro-campaigns” for better ROI on your global marketing efforts
- Cultivating brand ambassadors and future employees from your user base.
Full transcript available here.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and automated tax compliance—enabling digital businesses to expand globally with reduced complexity and lower costs.
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