Gaming Advertising is Evolving
Advertising in esports is evolving. Epic Games has pioneered unique activations with companies like Marvel, Jordan and the NFL. Riot Games brought Louis Vuitton to life in-game.
These unique partnerships are a function of how much esports have evolved and aren't going away anytime soon. RealEyes VP of Marketing Max Kalehoff and NYU adjunct professor Joost Van Druenen join the show to talk about the changes in gaming advertising, brand safety and where we go from here.
If you enjoyed the podcast, please rate and subscribe, it helps us out a ton!
Multiple new episodes each week.
For daily esports news, check out the Esports Minute.
Follow Mitch on Twitter @Mitch_Reames
Or visit our website esportznetwork.com for updates on what's to come!
Special Guests: Joost Van Dreunen and Max Kalehoff.