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Gaming’s AI crossroads: PUBG maker leans in, Palworld pushes back. Here's what's going on.

Gaming’s AI crossroads: PUBG maker leans in, Palworld pushes back. Here's what's going on.
Update: 2025-10-23
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Krafton has announced a major shift toward AI-driven game development, investing heavily in automation and “Agentic AI” systems, while Palworld studio Pocketpair takes the opposite approach, refusing to work with generative AI. The contrast highlights a growing split in how studios view the role of AI in gaming’s future.
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