Retail is no longer about just transacting goods. It's about creating unforgettable experiences. 

Technology has enabled new ways of shopping on e-commerce, immersive digital experiences, and algorithms to detect what consumers are likely to buy based on their purchase patterns, social media behavior, and demographic data to deliver connected and personalized experiences virtually and physically. 

Amazon has disrupted the market by provided more convenient, accessible, and affordable options to consumers through their relentless customer focus, diversity of brands to provide compelling products and services at scale through their immense distribution channels and supply chain networks.

Gary Burt provides perspective on where retail goes from here.

Creativity Without Frontiers available at all relevant book retailers

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Music by Iain Mutch 

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