Gatorade's Science Overhaul: Can PepsiCo Win Back Health-Conscious Drinkers?
Update: 2025-10-08
Description
Gatorade's Getting a Makeover! PepsiCo is betting big on science to revive its iconic sports drink as sales slump and competition heats up. With a $2B investment in healthier options like protein-packed drinks and a low-sugar formula (75% less sugar!), Gatorade aims to win back health-conscious consumers. But can this science-driven revamp and streamlined strategy satisfy investors demanding better performance from PepsiCo's beverage division?
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