Gen Z leans towards video

Update: 2025-03-24

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Exclusive: New data from The State of Video Podcasting 2025 by Coleman Insights and Amplifi Media, to be unveiled next week at Evolutions (Thu Apr 3, 9-9.30), confirms a major shift in podcast consumption: only 10% of Gen Z podcast consumers never consume video podcasts.
- It’s not all about video, though - the study also shows 41% of Gen Z podcast consumers only or mostly consume audio podcasts. The whole sample is slightly higher at 46%. The data is from a survey of 1,000 US podcast consumers, including 307 aged 15-29.
- “But, didn’t you highlight data in Podnews showing the opposite a few weeks ago?” Yes, we did. Conducted very differently, that one showed a high level of audio drama fans, which is a clue as to the difference in results: video podcasts of audio drama isn’t really a thing (well, it is, but it’s called Netflix). And... what is a podcast anyway?

Exclusive: What are the 100 best podcasts of all time? Left of Dial Media wants to find out, and launches the 2025 Essential Listening Poll today, with the aim of producing a definitive list from a diverse list of participants, including members of The Podcast Academy and others. You can find out how to get involved on their website.

Based in Vancouver and LA, the women-led boutique network Podcast Nation now represents over three dozen shows, the company says. Today, we’ve a look at the co-founders behind the network, the show that kicked off the company, how they grew, and how they’re considering YouTube in the future.

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