This week on TRF:

• Research takes on a whole new meaning as Serge prepped for co-hosting on the Chad & Cheese podcast. 

• Famous by 8, Mallory gets a big round of applause and a Taylor Swift hoodie.

• Lucky 13 and the power of Swifty nation dominated social media speculation after the Super Bowl. 

In the News

• PLUM.io shares positive news

• GenZ and not Baby Boomers are most afraid of AI, some fatherly advice from Serge to GenZ.

• Bell Canada cuts 4,800 job even when they had revenue growth in Q4/23, there is more to this headline

Tip of the Week

• Reverse engineer your TA metrics. Define the problem first, then the metrics. 

Recruiting Insights

• Chocolate for TA Professionals, the Appcast 2024 Recruitment Benchmark Report.

Interesting facts: 

1. Mobile applications are still dominate yet they drop by 5% in 2023


2. Job titles need to be short & straight forward


3. Job seeker action picked up with higher apply rates


4. Recruiting costs declined across all job functions EXCEPT gig

• Career change or industries to pursue in recruitment, we list the top 10

• Quality of Hire, don't give up yet, just take a simple approach. One job at a time.