DiscoverThe TrustMakersGeneral Mills’ Doug Martin on Human-Centered Brand Strategy
General Mills’ Doug Martin on Human-Centered Brand Strategy

General Mills’ Doug Martin on Human-Centered Brand Strategy

Update: 2025-06-11
Share

Description

Doug Martin, CMO of General Mills, joins Edelman’s Amanda Edelman to discuss how brands can stay personal in a fragmented digital world. He shares how General Mills is shifting from mass messaging to individualized experiences and using data and empathy to meet consumers where they’re at, especially in everyday moments like dinnertime. Doug emphasizes the …

Continue reading "General Mills’ Doug Martin on Human-Centered Brand Strategy "

Comments 
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

General Mills’ Doug Martin on Human-Centered Brand Strategy

General Mills’ Doug Martin on Human-Centered Brand Strategy

Edelman and Advertising Week