This episode explores how brand, content and creative operations come together inside a fast-moving SaaS company. Kevin Branscum, Senior Director of Brand Marketing at Typeform, shares his unconventional journey from fashion and luxury marketing to leading brand, creative and content teams in the tech world. He reflects on early agency work, the discipline gained from project management, and how these experiences shaped his approach to strategy, messaging and cross-functional collaboration at scale.

We dive into how Typeform operates as a globally remote company, the challenges of building campaigns with distributed teams, and what it takes to rethink brand foundations in a category where AI, AEO and shifting search behaviours redefine how people discover products. Kevin discusses the evolution of Typeform beyond “just forms,” the push toward platform-level experiences, and the importance of balancing innovative features with a clear, cohesive brand narrative.

The conversation also covers hiring, generalists vs specialists, measuring the impact of a rebrand, budgeting and resource allocation, influencer marketing, and why strong project management is one of the most underrated skills in modern marketing. Kevin shares candid thoughts on creative leadership, selling ideas internally, the limits of AI in early ideation, and how culture, curiosity and continuous learning shape long-term careers in brand.

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