DiscoverPhysical Therapy Owners ClubGenerating Great Marketing Content Starts With Strategy With Peter Decoteau
Generating Great Marketing Content Starts With Strategy With Peter Decoteau

Generating Great Marketing Content Starts With Strategy With Peter Decoteau

Update: 2022-06-14
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Crafting a content strategy can be daunting, but with a little forethought and planning, it can make the process easy, consistent, and impactful. As Director of Marketing of a large PT group, Peter Decoteau has to create plans and strategies for large marketing efforts. Every year they put a lot of focus on content strategy – essentially determining what content his company wants to produce throughout the upcoming year. In this episode he shares what his content strategy consists of. 


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Generating Great Marketing Content Starts With Strategy With Peter Decoteau

Generating Great Marketing Content Starts With Strategy With Peter Decoteau