Generation Beta or Gen Beta, refers to the demographic cohort born from January 1, 2025, to 2039. Gen Beta is a generation poised to inherit a complex world shaped bytechnological advancements and environmental challenges. They are expected to be adaptable, tech-savvy, and environmentally conscious, potentially leading the way in innovation and sustainability.

Leading global futurists Alex Whittington and Joana Lenkova have been considering the future for humanity through the lens of six personas in their “Meet Gen Beta – the kids from the future” series, and join me in this episode of the podcast.

Learn more about Alex and Joana’s kids from thefuture here: https://alexandrawhittington.substack.com

Listen to a previous podcast episode with Alex and Joana exploring the future of childhood https://www.youtube.com/watch?v=MOWNrdWGbVk

You can learn more about Alex and her work byconnecting with her as follows:

Email foresightpartner@gmail.com

LinkedIn https://www.linkedin.com/in/alexandra-whittington-futurist

Twitter https://twitter.com/alexandra4casts

Blog https://partnersinforesight.blogspot.com

You can learn more about Joana and her work by connectingwith her as follows:

LinkedIn https://www.linkedin.com/in/joana-lenkova

Twitter https://twitter.com/_FuturesForward

Website www.futures-forward.com

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