In this episode, Geoff Roberts walk us through building a lean SaaS company that bundles essential tools for subscription businesses. Geoff shares the tough early years, their radical equal-pay “choose your own adventure” compensation model, and how they’ve grown without sales or support teams. He explains Outseta’s “growth by elimination” approach, the concept of “life profitability,” and why persistence and lifestyle design matter more than chasing rapid scale.

About Geoff Roberts:

Geoff Roberts is the co-founder of Outseta, a bootstrapped SaaS platform that unifies the core tools needed to launch and run a subscription business. Known for challenging startup norms, Geoff champions radical transparency, equal-pay compensation, and “life profitability”—building a company that supports both professional success and personal freedom.

Here is what we cover:

• Origin & Struggles: Built to unify SaaS tools; early years saw just ~$1,500 MRR before gradual growth.


• Startup Lessons: Big scope and tough market, but passion and co-founder trust kept them going.


• Comp Model: Same base pay for all, scaled by days worked; option to swap salary for equity.


• No Sales/Support Teams: Engineers handle support; growth is 100% product-led via content and SEO.


• Growth by Elimination: Focus only on core functions; no investors, budgets, or negotiation.


• Life Profitability: Business supports personal goals; Geoff works ~40 hours and travels extensively.


• Founder Advice: Persist in proven markets, embrace competition, and buy yourself time to succeed.

To lower your churn, visit https://churnkey.co

-------------------------- About Churnkey --------------------------

Churnkey is the retention automation platform that lowers your churn, boosts your MRR, speeds your growth, and launches your enterprise value to the moon. We help companies stop churn at the point of cancellation, recover failed payments, learn why customers are cancelling, and fix it. We don't just provide data. We take action.