Gerardo's Start Up Journey Week 5 - New Team, Riding The WFH Wave & Growth Marketing
Description
It's episode 5 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we pick up where we left off last week and learn about G's new team and project, Remote Social. G tells us about the decision making process to ultimately join this new team as well as his key focus areas.
We also touch on how marketing differs in a start up vs. a more traditional business, with a brief mention of the witchcraft known as growth hacking, that we will explore even further in future episodes.
We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!
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