DiscoverThe Sales PodcastGet Reliable Data To Market and Scale With Sky Cassidy
Get Reliable Data To Market and Scale With Sky Cassidy

Get Reliable Data To Market and Scale With Sky Cassidy

Update: 2019-09-04
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Get the show notes and bonuses for all episodes here.

Join The Cool Kids Club

  • "Small data" is his niche
  • He has direct contact information for businesses
  • He's essentially a list-provider (not a list broker)
  • Data-mining for their own lists
  • These are not opted-in lists
  • Opt-ins are not transferrable
  • Reputable ESPs will not let you email lists like this
  • Businesses cannot opt-out of phone calls
  • Direct mail is coming back
  • Technology/automation is muddying the water
  • Be direct in your prospecting
  • Ask for a sample to test list providers
  • He advises his clients on the very next step
  • He'll review their creatives to make sure their messaging is on point
  • His minimums helps him disqualify the cheap customers
  • He never works with someone who has never used a list
  • He offers email deliverability management
  • You have to take care of your customers
  • Sometimes that means cutting your losses even when they're wrong
  • Screen your potential vendors
  • Accountability is key to growing a sales team
  • How to grow today
    • Cold calling still works
    • Good website (SEO, PPC, Referrals, Podcast)
    • Events
  • Top Data Search
  • Ask about his scholarship for startups

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

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Get Reliable Data To Market and Scale With Sky Cassidy

Get Reliable Data To Market and Scale With Sky Cassidy

Wes Schaeffer, The Sales Whisperer®