In today's episode I'm joined by PR expert Fiona Reece from Travel Tonic.

This one is a bit of a short term rental PR 101 from identifying what media to approach, and how to find your WOW to stand out through storytelling, as you look to get media coverage.

We delve deep into pitching to the media with really honest Do's and Dont's to get noticed with practical tips if you do it yourself rather than using a PR agency..

And that all important question, should you show towels on the bed! Tune in to get Fiona's insider PR tips.

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Key Takeaways:

• The episode looks at the critical importance of identifying the right media outlets that align with your target audience's lifestyle and interests.
• Effective public relations requires hosts to differentiate their offerings from competitors, which requires innovative storytelling techniques.
• Listeners will learn what the media outlets might be interested in around your business.
• The hosts discuss the value of hiring a public relations specialist, highlighting their extensive contacts and expertise in effectively pitching to media.
• Long-term PR efforts can yield significant returns, as previous media coverage continues to attract bookings even years after initial publication.
• The conversation underscores the necessity of high-quality visual content, suggesting that seasonal imagery can enhance media pitches and align with editorial calendars.

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Connect with Fiona - Travel Tonic

Find out more about Travel Tonic

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*BOOTCAMP IS BACK!

My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!

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What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

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