Basketball hasn’t changed its playing surface in over 100 years. ASB GlassFloor wants to change that.

This week, Jake and Tyler talk with Chris Thornton, President of ASB GlassFloor Americas, about the rise of LED-powered glass courts and what they could mean for the future of the game.

Already used at the NBA All-Star Game and in professional leagues across Europe, ASB’s surface is softer on players' joints, unlocks new digital revenue, and allows for full court customization at the push of a button.

Chris explains how it works, why athletes are already preferring it over hardwood, and what it'll take to make glass floors the new standard in arenas across North America.

00:00 – Intro00:42 – What ASB GlassFloor actually is03:22 – How it’s made and why it was developed06:30 – Why players prefer it over hardwood09:17 – Installation, cost, and durability12:23 – How the floor generates new revenue14:43 – The challenge of pricing new inventory17:25 – Sensors, ShotTracker, and performance data20:03 – What’s holding adoption back21:46 – Targeting different markets (pro, college, high school)24:13 – Customization and usability for coaches26:55 – Selling to multiple stakeholders28:20 – Will fans reject more in-game advertising?30:39 – Fan engagement potential and personalized courts32:13 – Adjusting brightness and visual distraction concerns34:48 – Feedback and crazy designs from players35:26 – Education and experiential learning use cases38:18 – Jake & Tyler recap: Will this replace hardwood?41:26 – Cost comparison and long-term value43:09 – Final thoughts on adoption and monetization strategy46:57 – Outro + Bottom of the Ninth plug