Global Brand Stories – International Expansion Explained w/Kathryn Read
✨ “Brands or branding is making products and services but also people instantly recognisable for what they represent in terms of product quality, lifestyle and also their achievements.”💫 — Kathryn Read
In this BrandsTalk episode I am honored to be in conversation with Kathryn Read, an international sales and marketing consultant with over 20 years' experience developing niche products in emerging markets.
💡Kathryn provides us with many brand stories such as Nutella and Hipp. She talks about their international expansion strategies, about expansion success and failure. Moreover, she gives valuable advice on dos & don’ts in terms of scaling brands globally and considering country market differences.
We also shed light on Kathryn Read as a strong personal brand and how her personal brand ties into her position as a Partner at UNICONSULT-WICK.
Tune in and learn from these interesting brand stories!
Kathryn Read is an international sales and marketing consultant with over 20 years' experience developing niche products in emerging markets. She helps SMEs to break through international barriers, creating successful entrepreneurs and a thriving global marketplace.
It's her firm belief that business is done between people. Therefore, she places her focus on building strong relationships that form a solid foundation for doing business.
She is a partner at Uniconsult-Wick & Partner Consulting where her main focus is on countries east of Austria, especially Asia!
She has a bachelor of arts in modern languages from the University of Exeter.
When she is not travelling around the world, she enjoys playing clarinet in her local town's wind orchestra or sharing her love of the outdoors with her Rover Scout group.
Download Kathryn’s free ebook to get a step by step guide to comparing potential new markets.
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