In this episode:

• The nightmare of global invoicing for small online businesses


• Why even big platforms (like Squarespace and Teachable) miss the mark on EU tax compliance


• How Petra and Teresa navigated invoicing across borders with Ableify and LearnWorlds


• The key difference between meeting regulations and meeting customer needs


• What product teams can learn from regulatory edge cases


• How missing a single detail can block the “moment of value creation”


• Why story mapping is critical for finding gaps between “we shipped it” and “customers got value”

Key takeaways:

• Customers define value, not your compliance checklist.


• Regulatory work still requires discovery—you can’t skip understanding user needs.


• The path to value doesn’t end when your feature works; it ends when your customer succeeds.


• “Sweating the details” isn’t micromanagement—it’s good product management.

Memorable quotes:

“If you don’t sweat the details, people choose other platforms.” — Petra Wille

“It’s not a little detail when your client won’t pay the invoice.” — Teresa Torres

Resources & Links:

• Follow Teresa Torres: https://ProductTalk.org


• Follow Petra Wille: https://Petra-Wille.com

Mentioned in the episode:

• Squarespace


• Stripe


• Product at Heart


• Teachable


• LearnWorlds


• Ablefy


• Become a Better Product Leader: A 52-Week Transformation Journey by Petra Wille


• Product Talk Academy by Teresa Torres