Zenoti CEO interviews Rachel Liverman, a third-generation esthetician whose journey is deeply rooted in her family's legacy. Her grandmother was a trailblazer in professional skincare, founding The Catherine Hinds Institute of Esthetics. Rachel’s journey in the beauty industry spans over a decade, climbing the ranks and honing her craft. Just nine months after launching her innovative business, Glowbar, the world was turned upside down by the COVID-19 pandemic. Despite the challenges, Glowbar has emerged as a leader in skincare, offering customized 30-minute facials that cater to modern lifestyles. Since its inception in New York in 2019, the brand has rapidly expanded to nearly 20 locations, setting trends and redefining the beauty experience. Join us as Rachel shares her inspiring story of resilience, innovation, and how she has tailored every aspect of Glowbar to capitalize on emerging trends.