GoPro's AI Gamble: A New Revenue Stream?

GoPro's AI Gamble: A New Revenue Stream?

Update: 2025-09-18
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GoPro's stock price soared 9% after announcing an AI training licensing program to monetize its massive user-generated video library, a move seen as a lifeline amid declining hardware sales. This surge came despite a recent 6% dip triggered by DJI's new Osmo Nano camera, a direct competitor. While GoPro is up 129% year-to-date, a $1,000 investment five years ago would only be worth $626 today, highlighting the stock's volatile journey.

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GoPro's AI Gamble: A New Revenue Stream?

GoPro's AI Gamble: A New Revenue Stream?