A common mistake in UX design is getting caught up in features without respecting how people naturally think. The best experiences aren’t the ones packed with features—they’re the ones that just make sense. No one should have to pause and figure out how something works. Whether it’s planning a trip, booking a stay, or choosing an experience, the feeling should be effortless. When a product aligns with how people naturally think, it disappears into the background. But the moment a user has to stop and decode what’s happening, friction takes over. And friction is where trust is lost.

Design isn’t just about what’s on the screen—it’s about how it guides decisions. If something is meant to be changed, the option should exist where that decision happens, not in a place that forces users to backtrack. If time and place are important, they should be clear at a glance. The more people have to think about how to use something, the less they will actually use it.

Simplicity isn’t about removing things—it’s about organizing them so well that nothing feels complex. The best designs don’t just work; they feel obvious, intuitive, almost invisible. Because when something just flows, when every choice feels natural, that’s when people stay. That’s when they trust. That’s when a product becomes an experience.