Google’s new AI Mode: Is AI changing what we see online?
Update: 2025-10-21
Description
Google’s new AI Mode is the biggest shift to search in years but what does it mean for how we find and trust information?
In this episode, we talk to ADM+S researchers Dr Ashwin Naggapa, Dr Oleg Zendel and Sara Fahad Dawood Al Lawati from the Australian Search Experience project to explore how AI is transforming search engines into conversational systems that summarise rather than connect us to the web.
We explore what happens when AI becomes the gatekeeper of online visibility. From SEO to Generative Engine Optimisation, we discuss the future of information production, the risks to independent voices, and how Australians are navigating the new search landscape.
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