Google's Ad Tech Monopoly: Judge's Ruling Near
Update: 2025-11-21
Description
Google and the Justice Department present final arguments in antitrust case, with Judge Brinkema expected to rule next year. The core issue: whether Googles advertising technology business should be broken up due to its alleged monopoly. The Justice Department pushes for Google to sell its AdX exchange and publisher ad server, while Google argues for simpler behavioral changes. The judge acknowledges the importance of timing, noting that behavioral changes could offer a faster resolution. The outcome will significantly impact the digital advertising landscape and tech company regulation.
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