This is a follow-up episode of Google Ads 101 on The Australian Business Podcast. In this episode, Zara McGuffie sits down with Jordan Kidis to go beyond the basics of Google Ads, honing in on the key elements that drive campaign success. 

Topics covered today:

1. Essential Google Ads metrics


2. Different keyword strategies for your campaigns


3. How to save you money and improve targeting

Resources mentioned in this episode:

• Free Google Ads Audit


• Free community


• Ask a question (select the Business podcast)


• Our outsourcing partner: Flexisource IT

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Rask Resources

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Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

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