Goop's New Luxury Line: Will Gwyn Save the Brand?
Update: 2025-09-18
Description
Gwyneth Paltrow bets big on luxury! Goop ditches its G. Line for Gwyn, a new high-end clothing collection featuring minimalist, timeless pieces with hefty price tags. Can this bold move revive Goop's slowing sales after recent layoffs and a discontinued Target line? All eyes are on whether Paltrow's personal touch and premium materials can win over fashion-forward customers willing to invest in her vision.
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