DiscoverEruditeGrayson Hogard — Building a Cookie Company, Customer Gifting, Marketing Secrets
Grayson Hogard — Building a Cookie Company, Customer Gifting, Marketing Secrets

Grayson Hogard — Building a Cookie Company, Customer Gifting, Marketing Secrets

Update: 2023-06-15
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Grayson Hogard and his wife started Grove Cookie Company after realizing their cookie recipe was a hit. In this episode, Grayson explains how he sold his cookies into the SaaS market and used gift giving as his unintentional marketing strategy.

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In Channel
8 - Content marketing for SaaS & accelerating the ROI on content marketing

8 - Content marketing for SaaS & accelerating the ROI on content marketing

2024-07-3001:03:20

7 - Opinion on Inbound-led outbound & content marketing for B2B SaaS

7 - Opinion on Inbound-led outbound & content marketing for B2B SaaS

2024-07-2641:11

6 - Cold calling is dead, outdated sales tactics, & thoughts around working with VC and PE firms | Ft. Mac Reddin

6 - Cold calling is dead, outdated sales tactics, & thoughts around working with VC and PE firms | Ft. Mac Reddin

2024-07-2443:21

5 - Shutting down my $24K MRR agency to launch a copywriting business

5 - Shutting down my $24K MRR agency to launch a copywriting business

2024-07-2335:41

4 - Copywriting that generates inbound leads | Ft. Daniel Kading

4 - Copywriting that generates inbound leads | Ft. Daniel Kading

2024-07-2229:02

3 - Replacing cold outbound with content creation | Ft. Will Padilla

3 - Replacing cold outbound with content creation | Ft. Will Padilla

2024-07-1838:40

2 - Inbound-led outbound strategies | Ft. Adam Robinson

2 - Inbound-led outbound strategies | Ft. Adam Robinson

2024-07-1328:33

1 - Is the SDR role worth it & the power of content creation? | Ft. Chris Walker

1 - Is the SDR role worth it & the power of content creation? | Ft. Chris Walker

2024-07-1341:16

Troy Barter — The Harshness of Sales

Troy Barter — The Harshness of Sales

2023-10-2748:30

Eric Iannello — Should you Join a Startup?

Eric Iannello — Should you Join a Startup?

2023-09-0425:00

Charles Williams — From Uber Driver to Business Development Director

Charles Williams — From Uber Driver to Business Development Director

2023-08-2224:56

Jordan Crawford — BDR Extinction

Jordan Crawford — BDR Extinction

2023-08-0725:42

Michel Lieben — AI for XDRs

Michel Lieben — AI for XDRs

2023-08-0733:21

Saad Khan — Business Development is Broken, SaaS Predictions, Q&A

Saad Khan — Business Development is Broken, SaaS Predictions, Q&A

2023-07-2401:00:30

Trent Dressel — Corporate America, Income Streams, Breaking into Tech Sales

Trent Dressel — Corporate America, Income Streams, Breaking into Tech Sales

2023-06-2121:39

Grayson Hogard — Building a Cookie Company, Customer Gifting, Marketing Secrets

Grayson Hogard — Building a Cookie Company, Customer Gifting, Marketing Secrets

2023-06-1520:36

Kellen Casebeer + Neil Gandhi — GTM Strategy

Kellen Casebeer + Neil Gandhi — GTM Strategy

2023-06-0931:08

Tom Slocum — Cold Call Openers, Booking Demos, Roleplays

Tom Slocum — Cold Call Openers, Booking Demos, Roleplays

2023-05-2639:30

Jesse Ouellette — Cold Email Systems, Email Spam Filters, Dealing with Bad Leadership

Jesse Ouellette — Cold Email Systems, Email Spam Filters, Dealing with Bad Leadership

2023-05-2337:56

Sam Dunning — How SEO Works, Hidden Pricing, Using AI to Boost SEO

Sam Dunning — How SEO Works, Hidden Pricing, Using AI to Boost SEO

2023-05-2223:19

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Grayson Hogard — Building a Cookie Company, Customer Gifting, Marketing Secrets

Grayson Hogard — Building a Cookie Company, Customer Gifting, Marketing Secrets

James Hanzimanolis