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"Great coaches don't know more. They notice more." This powerful insight challenges the fundamental misconception that keeps so many coaches—both beginners and veterans—from reaching their potential. If you've ever felt like you need more tools, frameworks, or knowledge before you can truly help others, this episode will transform your approach to coaching.

We explore why the most meaningful breakthroughs rarely come from impressive techniques or clever questions. Instead, they emerge from creating space where both coach and client can slow down enough to see what's actually happening. When you're fully present, you notice subtle body language shifts, significant word choices, and energetic changes that might otherwise pass unacknowledged. These observations often lead to the most transformative moments in coaching.

The distinction between knowing and noticing couldn't be more relevant in today's information-saturated world. With AI making knowledge increasingly accessible, what people truly crave isn't more information—it's greater clarity that comes through genuine presence. Great coaches understand this intuitively; they coach the whole person, not just the intellect. This same quality of attention transforms not only coaching relationships but all human connections. Think about when someone last gave you their complete attention. How did it feel? We challenge you to bring that level of presence to everyone you meet today—your family, colleagues, and clients. You might be surprised by what becomes possible.

Ready to discover why trying to be the "best" coach might actually be making you worse? Join us for Truth #4 in our next episode.

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Visit us at: https://www.modernleadership.us/certification

Sign up and join us live: Monday, October 6 · 7:00 AM Pacific / 10:00 AM Eastern for an honest, behind-the-scenes look at the lessons we’ve learned by watching real coaches grow:

https://www.modernleadership.us/mastery

(And yes, as long as you sign up we'll send the replay in case you can't make it live!)