Great use of stories, stats and sound bites, with Brad Phillips — MSM #032
Description
We often hear – including on places like Episode 2 of MediaSmart – about the need to craft three key messages that you want to deliver in any given media interview. My guest in this episode tells us how those three messages fit into a bigger strategy.
Brad Phillips – also known as Mr. Media Training – talks us through his message support stool, the three “legs” of which are stories, statistics and sound bites. By using this technique, you can repeatedly reinforce your key points in an interview – without saying the same thing over and over. With lots of great real world examples, this episode is a “must listen” for anyone who wants to effectively connect with the media.
Click the ‘Play’ button below to hear more from Brad in this episode of MediaSmart!
United States
