Greenwashing – it’s often more grey than green. In this chat, I untangle sustainability messaging with Sam Rankin. She’s a sustainability copywriter, environmental science grad and fellow mountain bike rider. Sam’s business is Copy Circle and rocks the vanlife writing for conscious brands while she trips around, looking for surf breaks, adventure and nature.

Grab a cuppa, your sneakers, dog or some you time and hear:

• What greenwashing is


• Common greenwashing terms in brand messaging


• SEO keywords and greenwashing


• Greenwashing tactics explained


• Shady greenwashing examples


• What to do if your client is greenwashing


• Radical transparency


• Brands doing sustainability messaging well


• Greenhushing explained


• The outcome for brands that don’t do sustainability properly


• How to know a business is truly sustainable


• Government small biz guidelines for sustainability messaging


• Proof that community over competition is more than a hashtag

ACCC Sustainability Guidelines for Business

Sustainability certifications to guide your buying (or aim for as a business owner):

• BCorp


• Certified compostable


• Fair Trade


• Certified Organic


• FSC


• GOTS
  
  OEKO


• Carbon neutral


• Local or artisan made

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Work with Sam