<figure class="wp-caption alignleft" id="attachment_171706" style="width: 350px;"><figcaption class="wp-caption-text" id="caption-attachment-171706">Gretchen Wilson and Keith Urban. Photo: Lauren “Lo” Smith/CBS ©2025 CBS Broadcasting, Inc. All Rights Reserved.</figcaption></figure>

Television and streaming platforms are packed with music competition shows, from American Idol to The Voice. But The Road, now airing on CBS, brings a raw, real-world twist that’s redefining the genre. Unlike other shows, this series blends travel, talent, and star power into one unforgettable competition. Gretchen Wilson’s CBS show delivers both entertainment and authenticity that other music competition shows often lack.

Instead of confining performances to sound stages, Gretchen Wilson says The Road takes viewers on a cross-country musical journey. This CBS music competition series follows twelve rising stars as they perform in real venues across America. The prize? Becoming the opening act for none other than Grammy Award-winning artist Keith Urban, a twist that raises the stakes in every episode of The Road.

Urban headlines the tour and serves as a judge, evaluating the artists’ performances city by city. He’s joined by fellow superstar and executive producer Blake Shelton, who brings humor and honest critique to the mix. But it’s Gretchen Wilson’s presence that brings heart and grit. As the show’s tour manager, her behind-the-scenes guidance, mentorship, and no-nonsense advice inject a dose of authenticity into the narrative. Wilson says The Road isn’t just a competition, it’s a journey.

Viewers get a rare glimpse into what life on tour is truly like. From cramped buses to standing ovations, the show captures the chaos and beauty of real-world performances. Gretchen Wilson and Keith Urban help shape the journey for these up-and-coming artists while showing fans a side of the music industry rarely seen. The series goes beyond glitz, it’s about grit, passion, and the power of live performance.

Why Gretchen Wilson Says The Road Stands Apart

While promoting the CBS music competition series, Gretchen Wilson opened up about why The Road stands out from other reality competition shows. Unlike most TV programs where contestants perform in controlled studio environments, she says this one throws them straight into the unpredictable reality of life on tour.

Wilson explained that everything about the series, from the way it’s filmed to the way the contestants live together on the road, gives viewers a rare behind the scenes look they don’t usually see on television. She described The Road as raw, unscripted, and deeply personal, a music competition that captures the real touring experience.

Click on the media bar below to hear Gretchen Wilson discuss the show.

Gretchen Wilson Brings Star Power to The Road

Wilson isn’t just along for the ride. She’s one of country music’s most recognizable voices. The Grammy Award winning singer rose to fame with her chart topping debut single “Redneck Woman” and went on to become one of the genre’s defining artists of the 2000s.

Her presence on The Road adds both star power and credibility to the competition. As tour manager, she draws from real experience on the road, offering contestants guidance that goes beyond vocal performance, from handling the pressures of live touring to connecting with audiences night after night. Her involvement helps shape the tone of the series, giving it a sense of authenticity that many fans of the genre will instantly recognize.

When and Where to Watch

The Road airs Sunday nights at 9/8c on CBS and streams the next day on Paramount+.

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