On this episode of the Two Bucks Podcast, Brian talks with Brian Oberfoell on buying and growing a fishing lure business!

In this episode, Brian Krebs talks with Brian Oberfoell from Widowmaker Lures, discussing the upcoming ice fishing season and the journey of Widowmaker Lures from a small business to a full-time operation. They explore the challenges of product development, market competition, and the importance of quality and pricing in fishing gear. The conversation also delves into the intricacies of color and shape development in fishing lures, as well as the challenges of managing inventory and production. In this conversation, Brian from Widow Maker Lures discusses the complexities of running a fishing lure business, including inventory management, branding, and the balance between retail and direct-to-consumer sales. He emphasizes the importance of quality products and customer satisfaction, while also exploring marketing strategies and the significance of building a brand culture. The discussion culminates in an overview of new product launches and upcoming sales events, highlighting the excitement surrounding the fishing season.

https://www.instagram.com/widow_maker_lures/

https://widowmakerlures.com/

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