GumGum's Phil Schraeder: Is Contextual the Future of Audience Targeting in a Post-Cookie World?

Update: 2020-11-24

Description

GumGum CEO Phil Schraeder and IAB and IAB Tech Lab's Angelina Eng discuss how audience targeting will need to evolve amidst a wave of privacy regulations and third-party cookie phase-outs. They will also look at a new landmark study from GumGum and Dentsu Aegis Network which, for the first time, has proven the efficacy of contextual targeting over behavioral targeting.

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