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H&M's DPC Journey

H&M's DPC Journey

Update: 2025-05-07

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Emma speaks to Bhargava Ram Kummamuru, Product Manager leading Digital Product Creation at H&M. Together, they explore where H&M stands on its DPC journey today, the strategic direction that Ram and H&M see DPC taking, as well as how the broader tech ecosystem for fashion is maturing.

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H&M's DPC Journey

H&M's DPC Journey