Join us in our conversation with Andrea Keeble. Andrea is currently the Art Director at Complex Networks. She has 10+ years experience in the world of creative direction, and has used her talents to work with the likes of Christian Dior, Gucci, Moncler, Puma, Nordstrom, Reebok, First We Feast (Hot Ones), Hard Music Festivals, ESPN (NBA), Alienware, Lexus and more. Andrea also owns and runs her own creative company, The State of Green, that acts as, “a fresh perspective keeping culture and mother nature at the forefront.” In today’s episode, we highlight Andrea’s journey from the very beginnings, to traveling around the world doing freelance, to what she does now with Complex. We speak about what it takes to work at the highest level and how Andrea has navigated her way into spaces where she can thrive.   

CHAPTERS: 

00:00:00 INTRO 

00:00:43 EARLY INFLUENCES 

00:05:26 EDUCATIONAL JOURNEY

 00:09:41 EARLY CAREER LESSONS 

00:13:27 MENTORSHIPS 

00:14:51 HOW ANDREA GOT TO COMPLEX 

00:16:27 WIDENING PERSPECTIVES THROUGH TRAVEL 

00:18:25 TRANSITIONING INTO COMPLEX

 00:22:39 WHAT MAKES BIG PROJECTS SUCCESSFUL? 

00:24:54 HARMONIZING TEAMS 

00:26:51 SENSE OF RESPONSIBILITY WORKING AT COMPLEX 

00:28:00 WORKING WITH CELEBRITIES AND BRANDS 

00:29:00 FAVORITE PROJECT AT COMPLEX 

00:29:56 FAVORITE PART OF THE JOB 

00:30:30 THE STATE OF GREEN - ANDREA'S COMPANY

 00:34:44 FREELANCE VS. CORPORATE WORK 

00:42:08 ADVICE FOR YOUNG CREATIVES 

00:47:10 SPECIFIC SKILLS YOUNG CREATIVES NEED

 00:48:41 SOFT SKILLS EVERYBODY COULD USE 

00:52:40 BOOK RECOMMENDATIONS 

00:53:18 MORE SOFT SKILLS FOR SUCCESS 

00:58:01 WHAT DOES DYFRENT MEAN TO YOU?

 00:59:02 3 TRUTHS 

00:59:49 WHAT DO YOU WANT YOUR LEGACY TO BE? 

01:00:56 OUTRO   

Check out Andrea:   

Website: thestateofgreen.com 

LinkedIn: Andrea Keeble 

Instagram: @thestateofgreen  

Find the video clips from this episode and more episodes on IGTV and YouTube @DYFRENT  

D Y F R E N T: ENTER IMAGINATION WITH GRACE   

THE STORE: http://dyfrentny.com  

THE CREATIVE AGENCY: http://dyfrentconsulting.com  

INSTAGRAM: @dyfrent // @dyfrentconsulting    

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