HRA 74: We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity

Update: 2024-03-07

Description

Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting them what Lisa calls a "residual bonus" – a concept that continues to offer benefits well beyond the expected timeframe of an ad campaign. This aligns with TWiT's desire to have brands feel great about advertising on the network's shows.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 74: We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity

#box-pro-ellipsis-176209705702873{-webkit-line-clamp:2;}HRA 74: We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity

HRA 74: We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity

TWiT

HRA 74: We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity