DiscoverHost-Read Ads (Audio)HRA 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands
HRA 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands

HRA 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands

Update: 2024-04-25
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Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.


Host: Lisa Laporte


Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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HRA 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands

HRA 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands

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