Hailey Bieber BioSnap a weekly updated Biography.

In the past few days Hailey Bieber has been in the center of headlines for both her personal and professional life. On August 5 Justin Bieber released his new black and white music video for “Yukon” and made it a true family affair with Hailey front and center alongside their son Jack Blues Bieber who turns one later this month. Clips show Hailey and Justin looking blissful and relaxed boating and swimming with their baby, a pointed response to months of divorce rumors. The video, which was directed by Cole Bennett, also doubles as a soft reveal of their expanding family life in the face of relentless internet speculation and paparazzi attention as reported by Parade, Good Morning America, and E! News. Hailey’s Instagram this week highlighted more intimate mom moments, once again keeping baby Jack’s face mostly hidden—a privacy stance she has been firm on since his birth, as detailed by Elle and seen in her recent summer post.

Business is booming for Hailey as well. Since launching the Rhode skincare brand, she’s been integrating product promotion into her social channels and collaborating closely with top influencers. Rhode has exploded in popularity and established Hailey in the beauty mogul tier alongside the likes of Selena Gomez. The biggest business headline this week comes from e.l.f. Beauty’s blockbuster announcement that it will acquire Rhode in a deal potentially worth up to one billion dollars, catapulting Hailey’s net worth and shifting the landscape for celebrity-led beauty brands, as confirmed by Girls United and KoiMoi.

On the social media front, the mix of professional and personal has been carefully curated. Jack’s cameo in “Yukon” drew an enthusiastic reaction, with E! News and Today Show among those celebrating the family’s picture-perfect image. At the same time, Hailey spoke frankly in a recent Vogue interview about the emotional impact of postpartum life, persistent breakup chatter, and the difficulty of navigating intense public scrutiny while trying to stay grounded as a new mom. Hailey’s visibility at the Upfront Summit last week highlighted her ongoing strategy of blending candid content with savvy business moves, and both media and fans are taking notice of her transition from model to full-fledged entrepreneur.

While the tabloids still speculate about Justin and Hailey’s marriage, with reports of past rough patches, the cohesive family image in “Yukon” and recent social posts suggest a renewed stability as they approach Jack’s first birthday and the next phase of both their marriage and their expanding business empire.

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