Hailey Bieber's Billion-Dollar Beauty Empire: Rhode's Record-Breaking Week and What's Next
Update: 2025-09-27
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In the last few days Hailey Bieber has made headlines with several high-impact developments that reinforce her status as a major influence in beauty, fashion, and celebrity culture. The most significant news is her beauty brand Rhode being acquired by e.l.f. Beauty for a staggering $1 billion. According to The Hollywood Reporter and Women’s Wear Daily while the deal involves $600 million upfront in cash and the rest in stock and a performance-based earnout Hailey remains central to Rhode’s future as Chief Creative Officer and strategic advisor to e.l.f. Beauty. Her personal net worth is now estimated at $300 million—outpacing husband Justin Bieber—marking a notable moment in her entrepreneurial trajectory according to Celebrity Net Worth and the business coverage on AOL and The Sun.
On social media Hailey herself confirmed the acquisition expressing excitement about partnering with e.l.f. and stepping into a bigger creative role. Her message emphasized that this is only the beginning of Rhode’s global expansion. This announcement has been widely shared and discussed across her own Instagram account and major beauty news outlets with fans and analysts alike highlighting what it signals for the industry’s future.
Adding fuel to her hot streak Rhode’s recent debut at Sephora North America was a runaway success in retail. Personal Care Insights and The Beauty Edit report that Rhode’s launch hit $15 million in sales during its first week—outperforming even Rare Beauty and Fenty—and sold out in several flagship locations including NYC’s SoHo store. Beauty press covered Hailey’s glamorous appearance at Rhode’s launch event in New York where she wore a striking amber-colored Ludovic de Saint Sernin corset dress styled by Dani Michelle and documented the night behind the scenes on Instagram Stories. InStyle and Getty Images snapped her makeup and hair details noting her signature understated glowy look.
On the personal front Hailey and Justin Bieber just marked their seventh wedding anniversary and according to People magazine sources their relationship is stronger than ever after the birth of their son Jack who turned one this week. Insiders claim that parenthood has deepened their bond and that both are “thriving” professionally and personally. Justin is reportedly hyped for Coachella while Hailey’s business records continue to break new ground in beauty.
To sum up in a week marked by billion-dollar business triumphs, sold-out launches, and anniversary celebrations Hailey Bieber has solidified her place as an industry disruptor, business mogul, and pop culture fixture. Industry analysts are watching Rhode’s next moves closely as its integration with e.l.f. Beauty could reshape the beauty retail landscape for years to come.
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This content was created in partnership and with the help of Artificial Intelligence AI
In the last few days Hailey Bieber has made headlines with several high-impact developments that reinforce her status as a major influence in beauty, fashion, and celebrity culture. The most significant news is her beauty brand Rhode being acquired by e.l.f. Beauty for a staggering $1 billion. According to The Hollywood Reporter and Women’s Wear Daily while the deal involves $600 million upfront in cash and the rest in stock and a performance-based earnout Hailey remains central to Rhode’s future as Chief Creative Officer and strategic advisor to e.l.f. Beauty. Her personal net worth is now estimated at $300 million—outpacing husband Justin Bieber—marking a notable moment in her entrepreneurial trajectory according to Celebrity Net Worth and the business coverage on AOL and The Sun.
On social media Hailey herself confirmed the acquisition expressing excitement about partnering with e.l.f. and stepping into a bigger creative role. Her message emphasized that this is only the beginning of Rhode’s global expansion. This announcement has been widely shared and discussed across her own Instagram account and major beauty news outlets with fans and analysts alike highlighting what it signals for the industry’s future.
Adding fuel to her hot streak Rhode’s recent debut at Sephora North America was a runaway success in retail. Personal Care Insights and The Beauty Edit report that Rhode’s launch hit $15 million in sales during its first week—outperforming even Rare Beauty and Fenty—and sold out in several flagship locations including NYC’s SoHo store. Beauty press covered Hailey’s glamorous appearance at Rhode’s launch event in New York where she wore a striking amber-colored Ludovic de Saint Sernin corset dress styled by Dani Michelle and documented the night behind the scenes on Instagram Stories. InStyle and Getty Images snapped her makeup and hair details noting her signature understated glowy look.
On the personal front Hailey and Justin Bieber just marked their seventh wedding anniversary and according to People magazine sources their relationship is stronger than ever after the birth of their son Jack who turned one this week. Insiders claim that parenthood has deepened their bond and that both are “thriving” professionally and personally. Justin is reportedly hyped for Coachella while Hailey’s business records continue to break new ground in beauty.
To sum up in a week marked by billion-dollar business triumphs, sold-out launches, and anniversary celebrations Hailey Bieber has solidified her place as an industry disruptor, business mogul, and pop culture fixture. Industry analysts are watching Rhode’s next moves closely as its integration with e.l.f. Beauty could reshape the beauty retail landscape for years to come.
Get the best deals https://amzn.to/3ODvOta
This content was created in partnership and with the help of Artificial Intelligence AI
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